Resources Library by ANA

Managing intangible assets to create tangible value in organizations

This paper is based on the premise that the intangible asset of a company, in form of its employees and customers, and the relationship the company forms with these constituencies, are what create value and generate profit. The authors build upon...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Berth Jonsson, Mikael Paltschik, Soumya Roy

September 14, 2003

The future of dynamic eMarketplaces in Asia Pacific

This paper addresses the eBusiness marketplace in Asia Pacific in the latter half of 2000, with a focus on long-term return on equity models. The dot.com hype through April of this year was a distraction for real businesses needing to understand that...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Lane Leskela

November 1, 2000

Segmenting consumers for evolving a retailing strategy

The focus of this paper is on leveraging on distribution to gain completive advantage especially in a highly competitive scenario. The paper demonstrates through an Indian case study pertaining to watch purchase that a. Consumers seek a distinct bag...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Muthukumaran Swaminathan

June 15, 1995

The importance of database marketing to develop a customer strategy through loyalty card for retail companies

This paper will consider the following two issues: in the first part, the state of the art of private label loyalty card in the Italian retail market will be presented and discussed, in the second one the opportunity of exploiting the loyalty card...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Francesco Gallucci

June 15, 1995

European retail market structures

This paper considers evidence that there are common structures, in terms of types of retail offer, that each European retail market will tend towards over time. It takes a detailed look at two contrasting markets, the UK and Russia, to understand...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Authors: Mike Harris, Natasha Retejum

Company: KANTAR TNS Malaysia

June 15, 1995

Competitive intelligence

This paper has indicated that Competitive Intelligence represents the flip-side of the strategy coin. Strategy without intelligence, we have suggested, is not strategy, it is guessing. Some pharmaceutical firms are making considerable progress toward...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth

Author: Douglas C. Bernhardt

June 1, 1995

Some thoughts of the past

I am going to talk in a discursive way about a number of points that have occurred to me in connection with the various papers that have been presented to this seminar.

Catalogue: Seminar 1978: The Business Of Advertising

Author: John Treasure

June 1, 1978