Abstract:
I am going to talk in a discursive way about a number of points that have occurred to me in connection with the various papers that have been presented to this seminar.
Research Papers
Do promotions undermine the brand?
Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Robin T. J. Tuck, W. G. B. Harvey
 
January 1, 1980
Research Papers
Do promotions undermine the brand?
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Robin T. J. Tuck, W. G. B. Harvey
 
June 15, 1971
Research Papers
Evaluating promotions cost effectively
Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Marc Drake, Mike Sargent
Companies: KANTAR TNS Malaysia, Kraft Heinz Company
November 6, 1985
