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Some thoughts of the past

Date of publication: June 1, 1978

Catalogue: Seminar 1978: The Business Of Advertising

Author: John Treasure

Abstract:

I am going to talk in a discursive way about a number of points that have occurred to me in connection with the various papers that have been presented to this seminar.

John Treasure

Author

This is a long description of some author details.

Research Papers

Do promotions undermine the brand?

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: Robin T. J. Tuck, W. G. B. Harvey

 

January 1, 1980

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Citation

Tuck and Harvey (1980a, January 01). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/do-promotions-undermine-the-brand--1895


Research Papers

Do promotions undermine the brand?

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: Robin T. J. Tuck, W. G. B. Harvey

 

June 15, 1971

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Citation

Tuck and Harvey (1971a, June 15). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/do-promotions-undermine-the-brand-


Research Papers

Evaluating promotions cost effectively

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Authors: Marc Drake, Mike Sargent

Companies: KANTAR TNS Malaysia, Kraft Heinz Company

November 6, 1985

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Citation

Drake and Sargent (1985a, November 06). Evaluating promotions cost effectively. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/evaluating-promotions-cost-effectively


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Citation

Treasure, J. (1978a, June 01). Some thoughts of the past. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/evaluating-promotions-cost-effectively