Abstract:
I am going to talk in a discursive way about a number of points that have occurred to me in connection with the various papers that have been presented to this seminar.
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Some thoughts on the future of marketing models
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
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The prognosis of the past and remembrance of the future
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Some conclusions of the seminar
Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Julia Ann Burdus
 
May 1, 1974
