Resources Library by ANA

G.D.C (Gross Domestic Care)

Catalogue: Vision and Values 2021

Author: Virgina Godoy

October 25, 2021

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon

Company: Kantar

November 2, 2020

Cultural values in market and opinion research

The term ‘value’ has many meanings. In market research we meet the term most often in the phrase ‘value for money’ but also in the notion ‘consumer values’. The latter is our concern here. Values in this sense are the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Hans L. Zetterberg

September 1, 1998

Asian values

Personal values are a valuable tool in differentiating people and market segments. For many the concept of Asian Values has been offered as a reason why things are done differently in Asian countries. This paper looks at data from a study carried out...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: John Gabriel

June 15, 1998

From a thundering roar to a simpering meow

This paper presents the impact of the economic crisis in Asia (which has been labelled ‘Tiger Economy’) and how it is affecting consumers in Indonesia Malaysia and Philippines in terms of their outlook of life lifestyle and values. Apart...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Sylvia Habulan, Moira Manurung, Ng Lay Choon

Company: Nielsen

June 15, 1998

The significance and value of fashion in the transition from childhood to adolescence

This paper takes its cue from research into the significance of consumption in adolescence. Specifically, the results of the research in question are presented in relation to the role and the significance of fashion in the choice and the purchase of...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Alessandro Paris

June 15, 1992

Understanding the new generation

The central tenet of this paper is to go beyond standard demographics and look in detail at one specific demographic group: Young people aged 13-25 in Saudi Arabia. 3845 young people were interviewed across the Kingdom. The overall objective was to...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: Anne Sayers

June 15, 1992

The elderly segment of the Italian population

This paper draws an outline of that segment of the Italian population aged between 55 and 74 years. The paper sheds light on the behavioural patterns and values of the elderly group compared to those of the average, related to several areas: spare...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Paolo Anselmi

Company: GfK

June 15, 1989

Human motivation and quality marketing in a changing world

We are all aware that our world is changing rapidly and significantly. This is true on every level—individual, family, community, organisational, cultural and global. In this paper I focus on the individual and global levels, as they are...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Barry McWaters

June 15, 1983