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From a thundering roar to a simpering meow

Date of publication: June 15, 1998

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Company: Nielsen

Authors: Sylvia Habulan, Moira Manurung, Ng Lay Choon

Abstract:

This paper presents the impact of the economic crisis in Asia (which has been labelled ‘Tiger Economy’) and how it is affecting consumers in Indonesia Malaysia and Philippines in terms of their outlook of life lifestyle and values. Apart from consumer sentiments it takes a closer look at coping strategies devised and employed by consumers and the implications to marketers.

Sylvia Habulan

Author

This is a long description of some author details.

Moira Manurung

Author

This is a long description of some author details.

Ng Lay Choon

Author

This is a long description of some author details.

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