Human motivation and quality marketing in a changing world

Date of publication: June 15, 1983

Author: Barry McWaters

Abstract:

We are all aware that our world is changing rapidly and significantly. This is true on every level—individual, family, community, organisational, cultural and global. In this paper I focus on the individual and global levels, as they are interdependent and mutually causative. The most significant change occurring today is perhaps the widespread emergence of increased individual awareness—personal, social and environmental. Because of this change, consumer demands will be altered significantly, both locally and globally.

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