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Research papers

Tv show loyalty in Finland

The success of a television show can be described with the same concepts as the success of a brand of a product. Cumulative penetration applies to both, share of repeat- buyers equals to the share of repeat-viewers , brand loyalty to programme...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Heikki J. Kasari
March 1, 1979
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Citation

Kasari, H. J. (1979a, March 01). Tv show loyalty in Finland. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/tv-show-loyalty-in-finland


Research papers

The trade as a consumer

Just as consumers purchase goods from a retailer so do wholesalers and retailers buy products from a manufacturer. This paper takes the concept of penetration and repeated purchase, previously developed for use with consumer panels, and applies it to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Alan J. Handyside, Pauline S. Irons
June 15, 1976
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Citation

Handyside and Irons (1976a, June 15). The trade as a consumer. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/the-trade-as-a-consumer


Research papers

Loyalty reports

In this document we describe the basic structure of buyer behaviour for a certain frequently-bought branded product. The purpose is to illustrate, in terms of a real-life but coded example, the analysis of brand-switching, of heavy buyers, of...

Catalogue: Seminar 1972: Panels
Author: Gerald J. Goodhardt
June 15, 1972
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Citation

Goodhardt, G. J. (1972a, June 15). Loyalty reports . ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/loyalty-reports-


Research papers

The application of panel techniques to promotion measurement

The subject of this paper is the measurement of the sales effect of promotions by the analysis of consumer behaviour in terms of penetration and repeat purchasing. The type of penetration/ repeat purchasing analysis required for this purpose, and...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: John Parfitt
June 15, 1971
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Citation

Parfitt, J. (1971a, June 15). The application of panel techniques to promotion measurement. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/the-application-of-panel-techniques-to-promotion-measurement


Research papers

The development and application of a new micro market testing technique

The paper describes the development and application of a new technique designed to expose a new product to test market type evaluation - in particular the crucial repeat buying factor - at the sort of cost involved in a product test. The technique...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Brian C. Pymont
September 1, 1970
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Citation

Pymont, B. C. (1970a, September 01). The development and application of a new micro market testing technique. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/the-development-and-application-of-a-new-micro-market-testing-technique


Research papers

Some techniques and interesting results in discrimination testing

Profits on repeat-purchase consumer goods can be increased by replacing raw materials with cheaper substitutes while maintaining sales. In these cases, it is obviously essential that the performance of the finished product does not suffer. But it is...

Catalogue: ESOMAR Congress 1966
Author: Colin Greenhalgh
September 1, 1966
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Citation

Greenhalgh, C. (1966a, September 01). Some techniques and interesting results in discrimination testing. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/some-techniques-and-interesting-results-in-discrimination-testing