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Research papers

From fragrance to experience

This research demonstrates that advanced consumers tend to reject objects that are made of or associated to the feeling of “artificial” and “chemical”. the current revolution undergoing domestic cleaning products is only an...

Catalogue: Fragrance 2007
Authors: Tiziana Traldi, Sabrina Donzelli
Company: Future Concept Lab s.r.l.
November 14, 2007


Revue Française du Marketing (Octobre 2004)

Dans une publication dont le délai médian entre la réception des articles et leurpublication demeure voisin de l'année, la notion d'actualité s'entendcum grano salis. Ã€ propos de la collection:La Revue Française du...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2004

Research papers

Wee yet mighty: Latin America's kids

Children are direct consumers of a series of products, in addition to influencing the purchase of certain products and services consumed in their homes. The influence they exert or their consumption habits are not identical across the different...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Mónica La Madrid, Telma Urich
Company: Markwald La Madrid & Asociados
April 18, 2004

Research papers

Calibrating new products for generation Y automotive consumers with emerging market realities

The coming of age of Generation Y in the United States represents the largest inflow of new consumers to the U.S. automotive marketplace in over two decades. This paper concerns how and why Honda has approached this new consumer segment in the U.S....

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Aziz Ucmakli, Kevin M. Joostema
March 30, 2003

Research papers

Dimension of cyberculture in Brazil

This paper illustrates the effects of Internet usage on attitudinal and behavioral aspects and describes different ways in which users’ mode of relationship with the Internet can be profiled and classified for segmentation and analysis purposes...

Catalogue: Latin America 2001
Author: Fabián Echegaray
Company: Market Analysis
May 1, 2001

Research papers

How new and different are consumers in the digital marketplace?

Will the digital marketplace redefine consumer lifestyles? Does networking improve the quality of our lives? What is the overall trend when it comes to internet usage and what trends can be observed with respect to specific sites and services? In...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 2000


Research World (July/August 2000)

Latin American economies sprang to life in the '90s, as witnessed by an unprecedented growth in consumption. John Price, from InfoAmericas, looks at what ended this spectacular gold rush and sheds some light at how to mine the rich marketing...

Catalogue: Research World 2000
Author: ESOMAR B.V.
August 1, 2000

Research papers

Consumer usage patterns of the Internet and traditional media

This paper compares and contrasts consumer usage patterns of the Internet and traditional media across the top fifty markets in the United States. While interest in the Internet is high, most surveys describe the Internet user in general terms. This...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Jane H. Mulligan
October 20, 1998

Research papers

The holy grail at a bargain basement price?

This paper reports on AGB’s introduction of a new single source type survey into the New Zealand and Australian markets. Combining the industry accepted currencies of TV viewing and print readership the New Zealand model adds a product...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Geoff Isaac, Brian Milnes, Park Beede
November 11, 1996