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Research papers

Will the public ever accept a truly portable passive meter?

The value of having household members wear passive media meters, both in and out of the house, is obvious. However, success in this area has been quite limited and mostly unsuccessful. This paper describes an experiment to see if many of these...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Lee Weinblatt, Avery Gibson
June 16, 2003

Research papers

Finding the "hidden" value of radio as part of a cross-media advertising campaign

Radio accounts for approximately one-third of consumers' time spent with media, yet it receives just a bit more than one-tenth of advertisers' media dollars. Maybe this is because radio provides a number of benefits that don't show up in conventional...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Author: Maura Clancey
June 16, 2003

Research papers

The Canadian RTS study

By returning to the sample of Canadians who filled out a BBM radio diary, BBM Canada was able to bring an extensive product and customer behavior database combined with BBM's radio ratings to desktops in Canadian radio stations, agencies and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Craig Dorning, Pasquale A. Pellegrini
June 16, 2003

Research papers

Diary and telephone-based measurement of the network radio audience in the United States

The conversion of the RADAR network audience measurement service from a telephone to a diary-based survey provides an opportunity to study differences in the results from the two collection methodologies.This paper examines the differences observed...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Thomas C.N. Evans, David Lapovsky
Company: Nielsen
June 16, 2003

Research papers

Measuring formats

After detailed testing, Radiocontrol has been the official measuring system for radio consumption in Switzerland since 1 January 2001. In the meantime two years have passed - time enough for the client radio stations to run their first analysis and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Manuel Daehler, Rolf Müller
June 16, 2003

Research papers

RAEL

The Radio Advertising Effectiveness Laboratory (RAEL) was created in 2001 to research the effectiveness of radio advertising in the United States. Established as an independent non-profit organization with funding from radio industry companies, RAEL...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Branch Watkins, James D. Peacock, Kaki Hinton
June 16, 2003

Research papers

21st century measurement of 21st century media

Arbitron's Portable People Meters (PPM) capture considerably more granularity of consumer listening behavior than the diary method, according to recent PPM results from Philadelphia. Though both methods yield similar overall quarter-hours, PPM picks...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Roberta M. McConochie, Bruce Goerlich, Scott Stinnett
Company: Nielsen
June 16, 2003

Research papers

Does recall-based audience measurement truly represent the audiences of speech stations?

The subject of this paper is the launch of the first-ever national survey using electronic measurement of radio audiences in the United Kingdom. Throughout the world, the research community is discussing the impact of electronic measurement on the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Bill Ridley, Kelvin MacKenzie
June 16, 2003

Research papers

Radio: Ready to rumble

This paper briefly reviews some of the research upon which most radio planning models are based and considers the relative impact of position in break and 'low clutter airtime' against the more traditional territory surrounding frequency within the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Howard Parry-Husbands, Alan Bowman
June 16, 2003