Abstract:
Arbitron's Portable People Meters (PPM) capture considerably more granularity of consumer listening behavior than the diary method, according to recent PPM results from Philadelphia. Though both methods yield similar overall quarter-hours, PPM picks up twice the station mentions and three times the discrete episodes of listening as the diary. The bottom line result for stations is a new PPM balance among station mentions, discrete listening episodes, and per-station time-spent-listening. This investigation demonstrates PPM's contributions to understanding the fragmented behavior of 21st century listeners as well as added insights to help 'value' station audience for sellers and buyers.
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Research Papers
21st century woman
Catalogue: Latin America 2015: Carnival of Insights
Authors: Pavel Escobedo, Antonio Flores, Beatriz Mello, Fernando Roca, Lina Roncanci, Lissette Valdes-Brito, Jo McIlvenna
 
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Videos
21st century woman
Catalogue: Latin America 2015: Carnival of Insights
Authors: Beatriz Mello, Pavel Escobedo
 
June 15, 2015
Research Papers
Media planning enters the 21st century
Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Melissa Heath, Lisa Rudman, Michelle Crellin
 
June 13, 2002
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