Will the public ever accept a truly portable passive meter?

Date of publication: June 16, 2003

Abstract:

The value of having household members wear passive media meters, both in and out of the house, is obvious. However, success in this area has been quite limited and mostly unsuccessful. This paper describes an experiment to see if many of these problems can be overcome. A dramatically new kind of audience meter will not only have the ability to measure commercial household audiences and their reaction to these executions, but will also have two different methods for recording audience presence.

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