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Does recall-based audience measurement truly represent the audiences of speech stations?

Date of publication: June 16, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Bill Ridley, Kelvin MacKenzie

Abstract:

The subject of this paper is the launch of the first-ever national survey using electronic measurement of radio audiences in the United Kingdom. Throughout the world, the research community is discussing the impact of electronic measurement on the radio market. The Wireless Group shares its experiences with the research community by giving an insight into the results of two research projects and an update on the launch of a survey conducted by GfK Media of national radio stations in March 2003.

Bill Ridley

Author

This is a long description of some author details.

Kelvin MacKenzie

Author

This is a long description of some author details.

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Citation

Ridley and MacKenzie (2003a, June 16). Does recall-based audience measurement truly represent the audiences of speech stations? . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/does-recall-based-audience-measurement-truly-represent-the-audiences-of-speech-stations-