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Does recall-based audience measurement truly represent the audiences of speech stations?

Date of publication: June 16, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Bill Ridley, Kelvin MacKenzie

Abstract:

The subject of this paper is the launch of the first-ever national survey using electronic measurement of radio audiences in the United Kingdom. Throughout the world, the research community is discussing the impact of electronic measurement on the radio market. The Wireless Group shares its experiences with the research community by giving an insight into the results of two research projects and an update on the launch of a survey conducted by GfK Media of national radio stations in March 2003.

Bill Ridley

Author

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Kelvin MacKenzie

Author

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Author: Allen Cooper

Company: British Broadcasting Corporation (BBC)

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Citation

Cooper, A. (1996a, June 15). Towards harmonization of international radio audience measurement. ANA - ESOMAR. Retrieved June 02, 2025, from


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Author: Roger Gane

 

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Authors: Tony Twyman, Steve Wilcox

 

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Citation

Ridley and MacKenzie (2003a, June 16). Does recall-based audience measurement truly represent the audiences of speech stations? . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/measuring-small-audiences-