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Using qualitative research to develop and understand the impact of media content in difficult contexts

BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative...

Catalogue: Congress 2017: Visionary
Author: Sonia Whitehead
Company: British Broadcasting Corporation (BBC)
October 26, 2017

Research papers

Why some slumdogs feel like millionaires and some millionaires like slumdogs

We measure affluence linearly on income levels, purchasing power and assets owned. In reality, however, there is a difference between how 'rich' people are, measured on absolute scales, and how 'rich' they perceive themselves to be. Often behaviour...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
November 18, 2010

Research papers

Diagnosing poverty in Latin America

This paper proposes a methodology to diagnose poverty in Latin America, a useful tool in the design of social policies. The method assumes that poverty is not merely the lack of basic resources - income or of goods - but rather the outcome of a...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Patricio Moyano Galdames
September 1, 1997

Research papers

From the survival consumer to the citizen consumer (Portuguese)

The hyperinflation prolonged at decade in 80 and principle gives decade in 90 brought to Brazil characteristics much special in behavior two consumers how much at shopping, would you like be exuding good part gives population of this category, would...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Nelma Gasparette Santos
Company: IBOPE Inteligencia
June 15, 1997

Research papers

From the survival consumer to the citizen consumer

The long period of hyperinflation during the eighties and the beginning of this decade brought very specific buying behavior to Brazilian consumers, be it through the exclusion of a large segment of the population or by purchase attitudes similar to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Nelma Gasparette Santos
Company: IBOPE Inteligencia
May 1, 1997

Research papers

The culture of the jars, some peculiarities of the Bulgarian society and market during the transition to market economy

As a result of the combination of the "Culture of the Jars" and the mechanism of transferring of state funds to the private sector there were: - impossible food prices, but the people feed themselves - solvent demand in goods for long-term use -...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Kolio Kolev
Company: GfK
April 1, 1995

Research papers

The changing nature of deprivation in Britain

This paper analyses the findings of a survey evaluating Ihe nature and exlent of poverty in Britain, and compares them with the results of a similar survey conducted in 1983. It provides readers wilh insight into social change under the premiership...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Brian Gosschalk, Harold Frayman
June 15, 1991

Research papers

Breadline Britain

The paper describes and analyses two case studies, one at national and the other at local level. These examine contemporary living standards and public attitudes to poverty at a time of economic recession and strain on the welfare state in Britain,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Stewart Lansley, Brian Gosschalk
June 15, 1984

Research papers

Measuring multiple deprivation

As a result public discussion of social issues is now increasingly focussed not on the mass of the people, but on those suffering extreme misfortune. When concerned for this unfortunate minority concentrates on income, its members have been referred...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Richard Berthoud
August 1, 1975