From the survival consumer to the citizen consumer (Portuguese)

Date of publication: June 15, 1997

Abstract:

The hyperinflation prolonged at decade in 80 and principle gives decade in 90 brought to Brazil characteristics much special in behavior two consumers how much at shopping, would you like be exuding good part gives population of this category, would you like printing attitudes typical in survive economy in war. With The stabilization economic panorama have changed dramatically. And what we will show through of side dish of behavior in purchase of panel national in consumers, sample national in six thousand domiciles, whose behavior in purchase and monitored weekly.

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