From the survival consumer to the citizen consumer
The long period of hyperinflation during the eighties and the beginning of this decade brought very specific buying behavior to Brazilian consumers, be it through the exclusion of a large segment of the population or by purchase attitudes similar to a war economy. With the stabilization of the economy the scenario changed dramatically. This is evidenced through the data of the national consumer panel, with its sample of 6 households, with weekly tracked buying behavior.
- This could also be of interest