From the survival consumer to the citizen consumer
Abstract:
The long period of hyperinflation during the eighties and the beginning of this decade brought very specific buying behavior to Brazilian consumers, be it through the exclusion of a large segment of the population or by purchase attitudes similar to a war economy. With the stabilization of the economy the scenario changed dramatically. This is evidenced through the data of the national consumer panel, with its sample of 6 households, with weekly tracked buying behavior.
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