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Using qualitative research to develop and understand the impact of media content in difficult contexts

Date of publication: October 26, 2017

Catalogue: Congress 2017: Visionary

Company: British Broadcasting Corporation (BBC)

Author: Sonia Whitehead

Abstract:

BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative research to both inform the development of TV and Radio programmes and understand their impact. Work will be presented from countries such as Ethiopia, Afghanistan, South Sudan and Somalia.

Sonia Whitehead

Author

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Whitehead, S. (2017a, October 26). Using qualitative research to develop and understand the impact of media content in difficult contexts. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/using-multi-media-measurement