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Research papers
Design Research: A Much Underrated and Needed Discipline
When executed on packaging, design is also the last asset to be noticed, seen and engaged with before a brand or product is acquired. Not only does it constitute the last mile of exposure, but also the most valuable, owned and always-on asset a brand...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Oualidcharaf Eddine Benchama, Oualidcharaf Eddine Benchama
Company: The Coca-Cola Company
November 22, 2023
Videos
The Metaverse as a research laboratory
Catalogue: Congress 2023
Authors: Alejandro Prieto, Rodrigo Alagon
Companies: The Coca-Cola Company , , Estadistica Aplicada e Investigacion de Mercados SC
October 5, 2023
Videos
Future of Experiences for Human Engagement
Catalogue: Congress 2023
Author: Maheen Ansari
Company: The Coca-Cola Company
October 5, 2023
Videos
Powering up insights
Catalogue: Congress 2023
Authors: Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown
Companies: Microsoft, The Coca-Cola Company , Reckitt, Philips International
October 5, 2023
Videos
Hybridizing research approaches to bring agility and deeper human centricity to decision making
Catalogue: Congress 2023
Authors: Bev Tigar-Bassett, Jerusha Ramdeen
Companies: The Coca-Cola Company , Borderless Access
October 5, 2023
Research papers
Storybranding in Researchland
The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19...
Catalogue: Latin America 2023
Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi
Companies: Cooperativa Mental, The Coca-Cola Company
April 25, 2023
Research papers
Are you OK Zoomers?
To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking...
Catalogue: Latin America 2023
Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera
Companies: The Coca-Cola Company , Human8
April 25, 2023
Research papers
