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UNLOCKING CONSUMER BEHAVIOR IN LATAM

Date of publication: April 23, 2025

Catalogue: LATAM 2025

Company: The Coca-Cola Company

Abstract:

Coca-Cola?s Path-to-Purchase tool decodes LATAM consumer rituals across channels, revealing deeper motivations beyond transactional data. This omnichannel approach enables Coca-Cola to adapt brand strategies for stronger engagement and align more closely with consumers? behaviors and preferences.


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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Advertising and marketing research (French) Authors: Philippe De Vendeuvre
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Citation

(2025a, April 23). UNLOCKING CONSUMER BEHAVIOR IN LATAM. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-behavior-in-latam