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UNLOCKING CONSUMER BEHAVIOR IN LATAM

Date of publication: April 23, 2025

Catalogue: LATAM 2025

Company: The Coca-Cola Company

Abstract:

Coca-Cola?s Path-to-Purchase tool decodes LATAM consumer rituals across channels, revealing deeper motivations beyond transactional data. This omnichannel approach enables Coca-Cola to adapt brand strategies for stronger engagement and align more closely with consumers? behaviors and preferences.


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Unlocking Consumer Behaviour in LATAM

Catalogue: LATAM 2025

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April 1, 2025

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Citation

(2025a, April 01). Unlocking Consumer Behaviour in LATAM. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-behaviour-in-latam


Research Papers

Unlocking Deeper Consumer Insights for Experiential Marketing

Catalogue: LATAM 2025

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April 1, 2025

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(2025a, April 01). Unlocking Deeper Consumer Insights for Experiential Marketing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/unlocking-deeper-consumer-insights-for-experiential-marketing


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Unlocking Consumer Minds

Catalogue: Latin America 2024

Authors: Luis Fernando Rico Navas, Cornelia Schonberger

Company: MindMetriks

April 24, 2024

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Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-minds


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Citation

(2025a, April 23). UNLOCKING CONSUMER BEHAVIOR IN LATAM. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-minds