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Qual at Scale

Date of publication: October 1, 2024

Catalogue: Congress 2024

Companies: The Coca-Cola Company , GetWhy

Authors: Adam Palenicek, Jonas Nielsen

Abstract:

In this fireside chat, we will dive into how AI is changing the game for Qual at Scale. Adam from The Coca-Cola Company will share how the new reality of qualitative research at scale can be a paradigm shift for global brands.  

Adam Palenicek

Author

This is a long description of some author details.

Jonas Nielsen

Author

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  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Palenicek and Nielsen (2024a, October 01). Qual at Scale. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qual-at-scale