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Qual at Scale

Date of publication: October 1, 2024

Catalogue: Congress 2024

Companies: The Coca-Cola Company , GetWhy

Authors: Adam Palenicek, Jonas Nielsen

Abstract:

In this fireside chat, we will dive into how AI is changing the game for Qual at Scale. Adam from The Coca-Cola Company will share how the new reality of qualitative research at scale can be a paradigm shift for global brands.  

Adam Palenicek

Author

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Jonas Nielsen

Author

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The alchemical marriage of Big Data and Qual

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Palenicek and Nielsen (2024a, October 01). Qual at Scale. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual