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Byrne-Quinn, J. M. (1989a, September 01). Operating research under different budget structures. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/operating-research-under-different-budget-structures
Byrne-Quinn and Roe (1988a, June 15). Brand mapping. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/brand-mapping
Byrne-Quinn and Worcester (1969a, March 05). Reaching the industrial customer . ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/reaching-the-industrial-customer-