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Operating research under different budget structures

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Author: Juanita M. Byrne-Quinn

Abstract:

This paper shares some ideas on the ways the Market Research Department can operate under various budget structures. Such structures are subject to pressures both from the changing demands of the Company, and from within the department. The question is raised "would the interchange of such information and experience between market researchers in Companies be helpful, and if so how could ESOMAR further such interchange?"

Juanita M. Byrne-Quinn

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Byrne-Quinn, J. M. (1989a, September 01). Operating research under different budget structures. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/drinking-under-the-influence-