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Research papers

Research papers

Vodafones Innovation Research Revolution

Vodafone is undoubtedly an innovative company. It employs thousands of technology experts and product managers, generating hundreds of ideas every year?and with a market of 300 million customers worldwide, there are plenty of people to sell them to....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Leigh Caldwell, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear
Company: Irrational Agency
November 22, 2023

Videos

In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation
Authors: James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes, James Fergusson, Karen Reyes
November 22, 2023

Research papers

Videos

How Many Value Propositions is too Many?

Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Susmita Somjit, Malaiesswari Krishnan
November 22, 2023

Research papers

Videos

The Formula to Decoding the Future of Infant Nutrition

How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum
November 22, 2023

Research papers

How Many Value Propositions is too Many?

Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan
Company: Flipkart Internet Pvt Ltd
November 22, 2023

Research papers

Drive Innovation Success by Humanising AI

In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Colin Ho, Colin Ho, Jiongming Mu, Colin Ho, Jiongming Mu
Company: Microsoft
November 22, 2023