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Research papers

From online games to Olympic games

Building on two previous papers on the expression (ESOMAR, 2002 and 2003), the authors discuss progress made by Initiative, MIT, and most recently IPG Media's Consumer Experience Practice, to explore how the elements of the expression are identified...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Alex Chisholm, Stacey Lynn Koerner
Company: Interpublic Group of Companies
June 4, 2006

Research papers

Can consumers cope?

This paper suggests new ways in increasing campaign effectiveness and lifting the commercial pressure on consumers. Consumers are bombarded with commercial messages and avoid them by zipping, zapping or simply turning away.Airing more ads takes TV...

Catalogue: Worldwide Multi Media Measurement 2006
Author: Arie K. den Boon
June 4, 2006

Research papers

Changing consumer perceptions and expectations

Who is our media user? The VRT study department's triangular study conceived together with Synovate/Censydiam outlines a very detailed image of the media user in a multimedia context. What are the media needs of the Fleming, how are these evolving...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Daniël Poesmans, Wouter Quartier
June 4, 2006

Research papers

Connecting with consumers

The dreaded 'f' word (fragmentation) and pressures on budgets are the only two irrefutable facts in today's uncertain world of marketing. This isn't news but there is a greater need than ever to clearly establish priorities of marketing investment....

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Neerja Wable, Shivkumar Moulee
Company: KANTAR TNS Malaysia
June 4, 2006

Research papers

Key performance indicators in the multi media environment

This paper provides an experimental design, where the calculation methods for the different media are used for all media and then compared. In this multimedia world, it is practical to have more key performance indicators available in order to...

Catalogue: Worldwide Multi Media Measurement 2006
Author: Bernhard Engel
June 4, 2006

Research papers

Media consumption and consumer purchasing

The focus of this paper is to extend the BIGresearch Media Consumption model, connecting three key components: experiential time, simultaneous media usage and media influence on purchase decision.The outcome is a media planning model demonstrating...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block
June 4, 2006

Research papers

Project Apollo's spotlight on consumers and ROI

Project Apollo collects and connects three types of information: 1) multimedia message exposure, 2) consumer lifestyle information, and 3) actual purchase behavior.The promise of this new multimedia, single-source service is demonstrated via two sets...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Donald Gloeckler, Leslie Wood, Linda Dupree
Company: Procter & Gamble
June 4, 2006

Research papers

Consumer behaviour in a multi-media environment

This paper examines the nature of the market for news given the presence of multiple providers across multiple distribution channels.Do traditional media channels compete with online channels, or are they (partial) complements and potential brand...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: James H. Collins, Kathleen P. Mahoney
June 4, 2006

Research papers

Finger on the pulse

This paper presents results of the first year of The Pulse, the BBC Response Panel, which delivers a measure of appreciation for the BBC's TV, Radio and Online content.Methods used to collect the measures for each medium are reviewed and business...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Nick North, Sam Smith
Companies: GfK, British Broadcasting Corporation (BBC)
June 4, 2006