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Research papers

Radio, outdoor and cinema research

The attention of the media researcher is not unnaturally concentrated on the two main advertising media. Relatively little attention is given in the UK to the cinema, radio and posters as subjects for audience research, and the reasons are not hard...

Catalogue: Consumer Market Research Handbook
Author: Frank Teer
August 1, 1986
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Citation

Teer, F. (1986a, August 01). Radio, outdoor and cinema research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/radio-outdoor-and-cinema-research


Videos

Learning from Lucas

In this presentation Nick will introduce four key mindsets:1.Think like Lucas - use the hero's journey to tell stories2.Think like Sherlock - frame projects as a puzzle3.Think like Punchdrunk - create immersive experiences4.Think like Mad Men -...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Nick Coates, Richard Drury
June 15, 2016
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Citation

Coates and Drury (2016a, June 15). Learning from Lucas. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/learning-from-lucas


Research papers

Cinema versus television

This paper presents two studies on intermedia comparison between cinema and television. Research compared overall recall, recall of details - both of sound and image - acceptation and refusal, credibility and the variations of brand image concerning...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Louis Marton
March 1, 1976
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Citation

Marton, L. (1976a, March 01). Cinema versus television. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/cinema-versus-television


Research reports

Qualitative research on Barclays

This Research Report sets out the results, conclusions, and recommendations drawn from qualitative research on Barclays magazine and cinema advertising.Responses to the two sets of advertising are treated separately in this report, but since the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Barclays . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-


Research reports

Qualitative research on Milk Cinema Advertising

This research was undertaken to ass ess attitudesand responses to current Milk Cinema Advertising,in particular, to investigate:1. Whether the campaign still holds interest,or whether there are any wear-outindications;2. Whether the use of film stars...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research on Milk Cinema Advertising. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-milk-cinema-advertising


Research reports

Quantitative check on attitudes to cinema advertising

The research reported here was carried out by CRAM on behalf of Pearl & DeanLtd., to find out the attitudes of cinema-goers towardsadvertising in the cinema with a view to the possibleextension of advertising time. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 23, 1973
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Citation

, C. (1973a, July 23). Quantitative check on attitudes to cinema advertising. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/quantitative-check-on-attitudes-to-cinema-advertising


Videos

Reel happiness

Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...

Catalogue: Congress 2015: Revelations
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight
October 1, 2015
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Citation

Lawrence, Cremin and McKnight (2015a, October 01). Reel happiness. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/reel-happiness


Research papers

Medium term forecast of cinema attendance in France

The purpose of this paper is to describe the methods used and the results obtained in a cinema forecasting; study carried out in France in 1964 on behalf of the Ministry of Cultural Affairs and the National Cinematoyrarhic Centre.

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Louise Perruche
June 15, 1965
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Citation

Perruche, L. (1965a, June 15). Medium term forecast of cinema attendance in France. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/medium-term-forecast-of-cinema-attendance-in-france


Research reports

Appendix: Young people and the cinema

This appendix to the report prepared in August isintended to provide some illustrations of the kindof material obtained from the family interviews. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 30, 1973
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Citation

, C. (1973a, October 30). Appendix: Young people and the cinema. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/appendix-young-people-and-the-cinema-