Abstract:
This research was undertaken to ass ess attitudes and responses to current Milk Cinema Advertising, in particular, to investigate:
1. Whether the campaign still holds interest, or whether there are any wear-out indications;
2. Whether the use of film stars is still appealing to the current generation of cinema-goers, and how the appeal varies by type of star;
3. How far the appeal of the campaign varies with particular films.
Research Reports
Good News press advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1977
Research Papers
The hot buttons that trigger the entire nation
Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Subramanian Krishnan, Piyul Mukherjee
 
March 30, 2003
Research Reports
Qualitative research on 'Film Stars'
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 13, 1974
