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Radio, outdoor and cinema research

Date of publication: August 1, 1986

Catalogue: Consumer Market Research Handbook

Author: Frank Teer

Abstract:

The attention of the media researcher is not unnaturally concentrated on the two main advertising media. Relatively little attention is given in the UK to the cinema, radio and posters as subjects for audience research, and the reasons are not hard to find. In UK advertising expenditure terms they are minor media

Frank Teer

Author

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Qualitative research on Milk Cinema Advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1976

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Citation

, C. (1976a, September 01). Qualitative research on Milk Cinema Advertising. ANA - ESOMAR. Retrieved January 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-milk-cinema-advertising


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Radio listening: Where, when, how?

Catalogue: Radio Research Symposium 1995

Author: Hélène Haering

 

July 1, 1995

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Haering, H. (1995a, July 01). Radio listening: Where, when, how?. ANA - ESOMAR. Retrieved January 15, 2025, from


https://ana.esomar.org/documents/radio-listening-where-when-how-


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Young people and the cinema

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 3, 1973

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Citation

, C. (1973a, August 03). Young people and the cinema . ANA - ESOMAR. Retrieved January 15, 2025, from


https://ana.esomar.org/documents/young-people-and-the-cinema-


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Citation

Teer, F. (1986a, August 01). Radio, outdoor and cinema research. ANA - ESOMAR. Retrieved January 15, 2025, from


https://ana.esomar.org/documents/young-people-and-the-cinema-