Abstract:
The attention of the media researcher is not unnaturally concentrated on the two main advertising media. Relatively little attention is given in the UK to the cinema, radio and posters as subjects for audience research, and the reasons are not hard to find. In UK advertising expenditure terms they are minor media
Research Papers
The usage of qualitative media research data in the practice of media planning
Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Bonny G.J. Stoelinga
 
March 1, 1976
Research Papers
United Kingdom
Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Derek Bloom
 
June 15, 1980
Research Papers
European media research
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Simon Broadbent
 
March 1, 1979
