Radio, outdoor and cinema research

Date of publication: August 1, 1986

Author: Frank Teer


The attention of the media researcher is not unnaturally concentrated on the two main advertising media. Relatively little attention is given in the UK to the cinema, radio and posters as subjects for audience research, and the reasons are not hard to find. In UK advertising expenditure terms they are minor media

Frank Teer


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Research Papers

Research Papers

Research Papers

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