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Radio, outdoor and cinema research

Date of publication: August 1, 1986

Catalogue: Consumer Market Research Handbook

Author: Frank Teer

Abstract:

The attention of the media researcher is not unnaturally concentrated on the two main advertising media. Relatively little attention is given in the UK to the cinema, radio and posters as subjects for audience research, and the reasons are not hard to find. In UK advertising expenditure terms they are minor media

Frank Teer

Author

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Research Papers

The usage of qualitative media research data in the practice of media planning

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Bonny G.J. Stoelinga

 

March 1, 1976

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Citation

Stoelinga, B. G. (1976a, March 01). The usage of qualitative media research data in the practice of media planning. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-research-data-in-the-practice-of-media-planning


Research Papers

United Kingdom

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Derek Bloom

 

June 15, 1980

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Citation

Bloom, D. (1980a, June 15). United Kingdom. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/united-kingdom-2016


Research Papers

European media research

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Simon Broadbent

 

March 1, 1979

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Citation

Broadbent, S. (1979a, March 01). European media research. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/european-media-research


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Citation

Teer, F. (1986a, August 01). Radio, outdoor and cinema research. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/european-media-research