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Webinars

Best of ESOMAR Italy: Understanding consumers in the current technoculture

BEST OF ESOMAR ITALY 2021Understanding consumers in current technoculturewith the support of the Department of Economics and Management SciencesUniversità Cattolica del Sacro Cuoreand ASSIRM (Italian Association of Market Research...

Catalogue: Webinars 2021
Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso
May 21, 2021

Research reports

Country Market Research 2019: Italy

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
November 6, 2019

Research papers

Rapid impact

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Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019

Videos

Rapid impact

Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019

Research papers

The pros and cons of using GPS in outdoor research

This paper describes the survey designed by Eurisko to measure the reach and the frequency of outdoor advertising in 36 Italian towns and their surrounding areas over a 14-day period. Following the explanation of the whole survey process, this paper...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Andrea Mezzasalma
Company: GfK
June 20, 2003

Research papers

Italy's image and potential

This paper illustrates the main findings of a multi-country study carried out by Market Dynamics International between May and September 1999 on behalf of RAI International, the content provider for the international market (via cable and satellite)...

Catalogue: Ethnic Marketing 2000
Authors: Clara Origlia, Loredana Cornero
Company: Market Dynamics International srl
July 1, 2000

Research papers

New opportunities for print vehicles

At the end of 1993, Audipress, the Italian national readership institute, launched an experimental survey which, in addition to the main focus of the survey, readership habits, also examined general buying habits. The results have been available...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Luisa Pogliana
November 11, 1996

Research papers

Panel doubling operation

Within the extremely complex framework of Italian television, Auditel is working on doubling the meter panel and the adoption of new meters. This paper briefly describes the research structure and the choices concerning methods and technologies made...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Walter Pancini, Giovanni Rampi
November 11, 1996

Research papers

The agricultural market in Italy

The following report analyses some particularly important aspects of the Italian agricultural structure. The total market is very fragmented, consisting of a large number of very small farms that set against a few others of considerable importance,...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Giovanni Monaco
February 1, 1996