Abstract:

Within the extremely complex framework of Italian television, Auditel is working on doubling the meter panel and the adoption of new meters. This paper briefly describes the research structure and the choices concerning methods and technologies made to tackle the issues of the new television (cable, satellite, etc.). This experience particularly intends to answer the problems of statistical visibility of local TV stations (over 700 in Italy!) and the general need to offer media planners an instrument to build better quality 'plans'.