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Panel doubling operation

Date of publication: November 11, 1996

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Walter Pancini, Giovanni Rampi

Abstract:

Within the extremely complex framework of Italian television, Auditel is working on doubling the meter panel and the adoption of new meters. This paper briefly describes the research structure and the choices concerning methods and technologies made to tackle the issues of the new television (cable, satellite, etc.). This experience particularly intends to answer the problems of statistical visibility of local TV stations (over 700 in Italy!) and the general need to offer media planners an instrument to build better quality 'plans'.

Walter Pancini

Author

This is a long description of some author details.

Giovanni Rampi

Author

This is a long description of some author details.

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Citation

Pancini and Rampi (1996a, November 11). Panel doubling operation. ANA - ESOMAR. Retrieved May 24, 2025, from


https://ana.esomar.org/documents/panel-doubling-operation