Resources Library by ANA

Marketing strategy and management in Japan

Today the Japanese market is rapidly becoming a site for international competition. In the field of household daily necessities too, several large foreign-affiliated companies have entered the Japanese market and are achieving considerable success....

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Kozaburo Sagawa

June 15, 1990

The effective use of the tools of analysis by marketing-mix (French)

The problem of identifying consumer-reaction to different variables and in particular to those of pricing policy cannot be solved through the traditional approaches used up till now. We put forward here elements of the answer to the fundamental...

Catalogue: ESOMAR Congress 1988

Author: Rudolf Lewandowski

September 1, 1988

The effective use of the tools of analysis by marketing-mix

The problem of identifying consumer-reaction to different variables and in particular to those of pricing policy cannot be solved through the traditional approaches used up till now. We put forward here elements of the answer to the fundamental...

Catalogue: ESOMAR Congress 1988

Author: Rudolf Lewandowski

September 1, 1988

Organisational culture and marketing efficiency

This paper discusses the significance of various theoretical and methodological approaches to the concept of organisational culture with respect to the marketing activities of a company. Emphasis is placed on the marketing staff’s function as a...

Catalogue: ESOMAR Congress 1988

Authors: Ulli Arnold, Andras Bauer

September 1, 1988

Pushing the hot buttons for a successful retailing strategy

The results of over 38 methodologically similar studies across retail sectors and across time are reviewed to identify determinant attributes which drive consumer store choice. Then several case studies are used to show how these results can and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Douglas J. Tigert

June 15, 1982

Introduction

The papers themselves will be of interest and value to delegates. The scene will be set by a careful positioning of research within strategic marketing planning - a paper from an experienced international researcher corporate planner in an American...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: John R. Goodyear

August 23, 1981

Summing up and conclusions

In the eighties new product development will remain high on the list of priorities for all companies. Since the responsibility for new product development lies in the hands of company management, their overall goals and the strategies to achieve...

Catalogue: Seminar 1979: New Product Development

Author: Richard Smit

Company: Nielsen

October 1, 1979