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Pushing the hot buttons for a successful retailing strategy

Date of publication: June 15, 1982

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Douglas J. Tigert

Abstract:

The results of over 38 methodologically similar studies across retail sectors and across time are reviewed to identify determinant attributes which drive consumer store choice. Then several case studies are used to show how these results can and should be used to develop both strategic and tactical market positions within the various retail segments.

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