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Research papers

My Sex, My Way!

The importance of technology-driven approaches in today?s agile research landscape is widely recognised ? from sampling and automated solutions to real-time reporting, technology is transforming the way we conduct and deliver high-quality research...

Catalogue: Congress 2023
Authors: Oana Stroie, Tania Page
September 27, 2023

Research papers

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
September 27, 2023

Research papers

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big
Author: Dave McCaughan
September 26, 2013

Research papers

How social media is democratizing research

With over 25,000 firms and 3,000,000 professionals engaged in market research worldwide - in a world where Encyclopedia Britannica has been largely eclipsed by Wikipedia: how do we stay afloat? This paper will demonstrate how technology and society...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Sean Case
September 15, 2010

Research papers

Technography/ethnography in the real world

The projects we will draw upon throughout this paper have all been conducted within the technology sector. Historically, this sector has been driven more by product or technology led innovation processes than by allowing innovation to be driven by...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Judith Staig, Rose Tomlins
Company: GfK
November 20, 2008

Research papers

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research. New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Rachel Lawes
February 2, 2004

Research papers

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research.New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Rachel Lawes
February 1, 2004

Research papers

From 'gizmo geeks' to 'toy freaks'

This paper looks at the use of cultural differences to help segmentation at a socio-cultural level rather than solely at a demographic or psychographic level. It uses Geert Hofstede’s cultural dimensions to understand consumer mindsets and...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Dipen Mehta
June 15, 1998

Research papers

Quality and technology

This paper describes the key elements of Custom Research Inc.'s quality management system and the role technology has played in Custom Research's continuous improvement, a system which has been recognized by its success in United States’...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Jeffrey L. Pope
September 1, 1996