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Research papers

Analytic implications of panel data quality

This methodological case study illustrates differences in data quality resulting from different online panel recruitment methods. Survey data from two B2B online panels were compared to each other and to data collected from a phone-to-Web sample. One...

Catalogue: Panel Research 2008
Author: Bob Harlow
Company: RONIN International
October 24, 2008
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Citation

Harlow, B. (2008a, October 24). Analytic implications of panel data quality. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/analytic-implications-of-panel-data-quality


Research papers

International marketing on the World Wide Web

This paper describes the transitions in business use of the Internet and the research opportunities this offers. It reviews some the different research techniques currently used including what works and what does not and reviews the results of...

Catalogue: ESOMAR Net Effects 1999
Authors: Ken Sturgeon, Simon Winter
Company: RONIN International
June 15, 1999
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Citation

Sturgeon and Winter (1999a, June 15). International marketing on the World Wide Web. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/international-marketing-on-the-world-wide-web