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Videos

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024
Authors: Hannah Wright, Daniel Cunill
October 1, 2024
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Citation

Wright and Cunill (2024a, October 01). Mindful Heroes. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/mindful-heroes-12600


Videos
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Citation

Verbiest, S. (2024a, October 01). Youth marketing works. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/youth-marketing-works


Research papers

DigiAsia

For youth marketers like Pepsi, social media is a potent tool to keep abreast of changing youth values, expressions and aspirations. While marketers realize the growing importance of tapping into youth conversations in channels outside of qualitative...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Rakesh Kumar, Madhumita Chakraborty
Companies: PepsiCo, KANTAR TNS Malaysia
November 6, 2012
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Citation

Kumar and Chakraborty (2012a, November 06). DigiAsia. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/digiasia


Research papers

Protection or participation?

The objective of this paper is to highlight for organisations the specific contemporary challenges presented when carrying out research with children in a fast growing increasingly regulated with multi-platform environment. In doing so the paper aims...

Catalogue: Congress 2009: Leading The Way
Author: Agnes Nairn
September 22, 2009
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Citation

Nairn, A. (2009a, September 22). Protection or participation?. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/protection-or-participation-


Research papers

Boy culture

Why on earth would you invest time or money interviewing adults when your primary research objective is to understand boy culture? Perhaps it's because you recognize that such adults: namely, parents and teachers are part of the system of...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Author: Marsha E. Williams
February 11, 2009
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Citation

Williams, M. E. (2009a, February 11). Boy culture. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/boy-culture


Research papers

Three generations, one big market

India is big and India is young. Its size and its demographics, together with the growth potential that India's economy is showing, have made it a fashionable market.Marketers from across the world and within India are betting high on these two...

Catalogue: Asia Pacific 2008
Author: Dheeraj Sinha
April 9, 2008
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Citation

Sinha, D. (2008a, April 09). Three generations, one big market. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/three-generations-one-big-market


Research papers

Circuits of cool

Teens and young adults around the world are multitasking like there's no tomorrow. Our diary research among over 8,000 15 to 24 year olds suggests at least four activities are being done at once. When we add up everything that young people are doing...

Catalogue: Asia Pacific 2008
Authors: Ian Stewart, Graham Saxton
Company: Viacom International Media Networks
April 9, 2008
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Citation

Stewart and Saxton (2008a, April 09). Circuits of cool. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/circuits-of-cool


Research papers

Europe's last dictatorship

As a media source striving to provide independent information to Belarusians, Radio Free Europe/Radio Liberty (RFE/RL) sought to understand the way young activists in this authoritarian country gather information so as to better target them.The...

Catalogue: Congress 2007: Excellence
Authors: Paul Tibbitts, Sarah Glacel
Company: InterMedia Survey Institute
September 19, 2007
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Citation

Tibbitts and Glacel (2007a, September 19). Europe's last dictatorship. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/europe-s-last-dictatorship


Research papers

Catch them young...and watch them grow…

This paper provides a unique methodology that builds future growth in talent, revenue and reach in the market research industry of Asia Pacific, especially in emerging and under-developed markets.The pilot study uses secondary schools as hubs and...

Catalogue: Asia Pacific 2007
Author: Caz Tebbutt Dennis
Company: Tebbutt Research
March 12, 2007
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Citation

Dennis, C. T. (2007a, March 12). Catch them young...and watch them grow…. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/catch-them-young-and-watch-them-grow-