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Videos

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW
Authors: Horst Feldhaeuser, Clare-Marie Hulsey, Patricio Pagani
June 15, 2016
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Citation

Feldhaeuser, Hulsey and Pagani (2016a, June 15). Taste the feeling of a new brand tracking ecosystem. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/taste-the-feeling-of-a-new-brand-tracking-ecosystem


Videos

The client talk show: Brand tracking revelations

Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with...

Catalogue: Congress 2015: Revelations
Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian
June 15, 2015
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Citation

Pagani, Vernon, Herbert Collet, Cundiff and Fafian (2015a, June 15). The client talk show: Brand tracking revelations. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brand-tracking-revelations


Videos

Storytelling lunch briefing (Spanish)

Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.

Catalogue: Latin America 2014: Accelerating Growth
Author: Patricio Pagani
Company: Infotools
June 15, 2014
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Citation

Pagani, P. (2014a, June 15). Storytelling lunch briefing (Spanish). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/storytelling-lunch-briefing-spanish-


Videos

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big
Authors: Patricio Pagani, Reed Cundiff
Company: Infotools
June 15, 2013
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Citation

Pagani and Cundiff (2013a, June 15). Turning farmers into miners. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/turning-farmers-into-miners