You searched for: "*"

The results has been filter on Authors containing Weiwei Zhang.
ANA has found 2 results for you, in 97 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Optimizing customer experience

Design research is an integrated process where the client and research team work together closely. Design thinking brings a new mode to traditional market research methodology and which can lead to better marketing innovations and solutions. How to...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Rebecca Chen, Weiwei Zhang
December 4, 2017
×

Citation

Chen and Zhang (2017a, December 04). Optimizing customer experience. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/optimizing-customer-experience-9211


Research papers

Optimizing customer experience

This paper explains how to apply design thinking elements in the process of creating meaningful service experience among the different customer touch points. How these different touch points are constantly changing in the China landscape, why these...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Weiwei Zhang, Rebecca Chen
May 9, 2017
×

Citation

Zhang and Chen (2017a, May 09). Optimizing customer experience. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/optimizing-customer-experience