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Research papers

Optimizing customer experience

This paper explains how to apply design thinking elements in the process of creating meaningful service experience among the different customer touch points. How these different touch points are constantly changing in the China landscape, why these...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Weiwei Zhang, Rebecca Chen
May 9, 2017
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Citation

Zhang and Chen (2017a, May 09). Optimizing customer experience. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/optimizing-customer-experience