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Videos
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Citation

(2024a, August 05). Bouncing Back. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/bouncing-back


Videos
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Citation

Cilley et al. (2024a, April 24). The Human Kaleidoscope. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/the-human-kaleidoscope-12401


Videos
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Citation

(2022a, September 23). Discussion: Are playful surveys just fun and games?. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/discussion-are-playful-surveys-just-fun-and-games-


Videos

Client chat show: A take on how insight functions deal with a changing business environment

Customer insight is the number 1 capability for the C-suite, yet the perceived need for market research diminishes. Based on group discussions extra interviews with end-clients, we highlight the challenges CMI departments face and how they cope.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Niels Schillewaert, Begonia Fafian, Joseph Chen, Fenny Léautier
September 8, 2019
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Citation

Schillewaert, Fafian, Chen and Léautier (2019a, September 08). Client chat show: A take on how insight functions deal with a changing business environment. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/client-chat-show


Research papers

Supplier-client collaboration make MR better place

Whit this paper the author intends to introduce the initiatives of MR 2.0 (Marketing Research 2.0), the voluntary group of professionals, to illustrate a case of collaboration between suppliers and clients, hoping to inspire similar initiatives in...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018
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Citation

Takahashi, N. (2018a, May 13). Supplier-client collaboration make MR better place. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/supplier-client-collaboration-make-mr-better-place-9288


Videos

Supplier-client collaboration make MR better place

As in everywhere in the world, the relationship between Japan MR suppliers and clients has always been the same. Clients put issues on the table to call for solutions, suppliers develop and provide solutions, and clients assess to see if they are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018
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Citation

Takahashi, N. (2018a, May 13). Supplier-client collaboration make MR better place. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/supplier-client-collaboration-make-mr-better-place


Research papers

Market research reloaded

In light of recent developments in the market research sector, MOA ( the market research sector organisation in the Netherlands) has formed a think tank. This group has investigated developments in ICT and other non-market research sectors, resulting...

Catalogue: Congress 2011: Impact
Authors: Wim van Slooten, Pieter-Paul Verheggen
September 18, 2011
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Citation

van Slooten and Verheggen (2011a, September 18). Market research reloaded. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/market-research-reloaded


Research papers

Report of working group

The working group concentrated its discussion on two main subjects. These were: 1. The rise of the pressure group and the political and research implications of this. 2. The problems of persuading governments to take action on the findings of social...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Max Hanna
June 18, 1980
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Citation

Hanna, M. (1980a, June 18). Report of working group. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/report-of-working-group-2037


Research papers

Report of the working group

The group met under the chairmanship of Christine MacNulty, who took us - through a rapid review of the three papers relevant, namely: 1. Pierre Wack: "The Relevance of Societal Analyses to Strategic Planning in a Multi-National Company"; 2. Henri...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Roger Sargood
June 18, 1980
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Citation

Sargood, R. (1980a, June 18). Report of the working group. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/report-of-the-working-group