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Research papers

Farmer's image of and attitudes towards seeds and genetic research since the cap reform

In the present circumstances and pressure of the environment, it is evident that today's farmers have a new system of values. The aim of this study was to identify and understand the changing attitudes and behaviours of farmers toward seeds and...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Florence Gramond
Company: Ipsos MRBI
February 1, 1996
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Citation

Gramond, F. (1996a, February 01). Farmer's image of and attitudes towards seeds and genetic research since the cap reform. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/farmer-s-image-of-and-attitudes-towards-seeds-and-genetic-research-since-the-cap-reform


Research papers

Farmer's needs and expectations in regard to technical and service innovations

This study was conducted by BVA in the Spring of 1994 in 7 cereal producing regions of the European Union. Farmers were brought together in a total of 8 small focus groups. The participants were comparatively young cereal growers with at least 5...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Sylvie Darier
Company: BVA Group
February 1, 1996
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Citation

Darier, S. (1996a, February 01). Farmer's needs and expectations in regard to technical and service innovations. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/farmer-s-needs-and-expectations-in-regard-to-technical-and-service-innovations


Research papers

Market research methodology for analysis of retail distribution in agriculture

The paper describes a new market research approach for the analysis of retail distributions choices and efforts when selling agrochemicals to the farmers. The method, called DISTRASCOPE, is based on two specific features: quantified interviews of a...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Authors: Gerard Calbrix, Lucienne Ganay
Company: KANTAR TNS Malaysia
February 1, 1996
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Citation

Calbrix and Ganay (1996a, February 01). Market research methodology for analysis of retail distribution in agriculture. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/market-research-methodology-for-analysis-of-retail-distribution-in-agriculture