Farmer's image of and attitudes towards seeds and genetic research since the cap reform

Date of publication: February 1, 1996

Company: Ipsos MRBI


In the present circumstances and pressure of the environment, it is evident that today's farmers have a new system of values. The aim of this study was to identify and understand the changing attitudes and behaviours of farmers toward seeds and genetic research, since the reform of the CAP. It was to provide the tools to answer the following question: what strategy should the seed channel adopt in order to enhance the image of certified seeds and genetic research?

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