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Research papers

Ethnic and cultural surveys

Private companies and public institutions increasingly want research programs that focus on ethnic and religious minorities. Companies want to tailor their offer to specific target groups and institutions aim to combat discrimination although some...

Catalogue: ESOMAR Codes And Guidelines
Author: Leendert de Voogd
December 1, 2007

Research papers

Development of a global social economic classification system

While regional classification systems have been developed for both Latin America and Europe, it is increasingly evident that a harmonized social economic classification system that spanned all countries - retaining accuracy and relevance - is...

Catalogue: ESOMAR Global Cross-Industry Forum 2003
Authors: Andrea Dinning, Rosi Ware
Company: KANTAR TNS Malaysia
December 3, 2003

Research papers

The AMAI system of classifying households by socio-economic level

This paper aims to inform marketers and researchers interested in Mexico's market about how the Mexican Association of Research and Public Opinion Agencies (AMAI) has dealt with the problem of defining a common ground where all parties involved...

Catalogue: Latin America 2002
Author: Adrian Villegas Carrasco
May 12, 2002

Research papers

LAMDA

Customers are increasingly demanding, and successful companies need to design and introduce new ways to offer customer value. However, the process is not complete until they design control systems, provide a support decision tool able to identify and...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Núria Agell, Lluis Martinez-Ribes, Mònica Casabayó, Juan Carlos Aguado
September 23, 2001

Research papers

Standard demographic classification

ESOMAR has sought ways to help standardise some of the procedures used in market research surveys. This does not in any way imply that we are seeking to treat Europe or any other part of the world as single homogeneous markets. On the contrary, our...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Bryan A. Bates
September 1, 1998

Research papers

Segmenting the Indian market on life style

This chapter describes how in a heterogeneous market, such as India, a single socio-economic classification system is not sufficient to discriminate across various product categories. It demonstrates a new basis of segmenting households on life style...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Alok Shanker, Anand Singh
September 1, 1998

Research papers

A socio-economic standard system of classification of respondents

Brazil may well be the country with the largest experience of using a uniform socio-economic classification system in the world. It adopted one such system in 1970, as a result of the recommendation proposed by a panel nominated by the National...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Pergentino Mendes de Almeida
September 1, 1998

Research papers

Rural socio-economic classification

This paper is intended to provide a much needed social grading for rural India. The problems in defining a rural socio-economic classification in India are presented and the previous efforts in this direction are discussed. The drawbacks of these...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Authors: Bikramjit Chaudhuri, Sophie Josep, Ravindra Godase
June 15, 1998

Research papers

Segmenting the Indian market on lifestyles

This paper describes how in a heterogeneous market, such as India, a single socio-economic classification system is not sufficient to discriminate across various product categories. It demonstrates a new basis of segmenting households on lifestyle...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Alok Shanker, Anand Singh
September 1, 1997