Development of a global social economic classification system

Date of publication: December 3, 2003

Abstract:

While regional classification systems have been developed for both Latin America and Europe, it is increasingly evident that a harmonized social economic classification system that spanned all countries - retaining accuracy and relevance - is necessary. This paper addresses the need for such a system and discusses the approach taken, as well as the applications of the system to meet the needs of advertisers, advertising agencies and media owners.

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