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Videos

Embedding Gen AI

Explore how generative AI is transforming marketing by providing deeper consumer insights and data-driven strategies. She highlights AI's role in personalizing marketing and enhancing decision-making. Drawing from her leadership experience at...

Catalogue: Asia Pacific 2024
Author: Elaine Rodrigo
Company: Reckitt
November 19, 2024
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Citation

Rodrigo, E. (2024a, November 19). Embedding Gen AI. ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/embedding-gen-ai


Videos
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Citation

Rodrigo, E. (2023a, November 28). Keynote- The Art & Science of Insights:. ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/keynote--the-art-science-of-insights-


Videos

Measuring the Value of Data Democratization

Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge

Catalogue: Congress 2023
Authors: Tania Poelmann, Sandra Berg
Companies: Reckitt, Stravito
October 5, 2023
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Citation

Poelmann and Berg (2023a, October 05). Measuring the Value of Data Democratization. ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/measuring-the-value-of-data-democratization


Videos
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Citation

Jennings, Fafian, Rodrigo and McGown (2023a, October 05). Powering up insights. ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/powering-up-insights