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Embedding Gen AI

Date of publication: November 19, 2024

Catalogue: Asia Pacific 2024

Company: Reckitt

Author: Elaine Rodrigo

Abstract:

Explore how generative AI is transforming marketing by providing deeper consumer insights and data-driven strategies. She highlights AI's role in personalizing marketing and enhancing decision-making. Drawing from her leadership experience at Reckitt, Elaine demonstrates real-world AI applications in creating more impactful, consumer-centric campaigns.

Elaine Rodrigo

Author

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Research Papers

Inside the Gen Z Parental Mind

Catalogue: Congress 2024

Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers

Companies: Human8, Philips International

January 1, 1970

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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-


Research Papers

When GenAI Meets Gen Z

Catalogue: North America 2024 - Innovation

Authors: Adrian Terron, Swati Shankar

Company: TATA Group

August 5, 2024

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Citation

Terron and Shankar (2024a, August 05). When GenAI Meets Gen Z. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/when-genai-meets-gen-z


Research Papers

Gen X today

Catalogue: Congress 2016: #WOW

Authors: Christian Kurz, Jo McIlvenna, Anna Noel Taylor, Emma Murray, James Guerrier

 

September 22, 2016

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Citation

Kurz, McIlvenna, Taylor, Murray and Guerrier (2016a, September 22). Gen X today. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/gen-x-today-8872


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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Rodrigo, E. (2024a, November 19). Embedding Gen AI. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/gen-x-today-8872