Back

Embedding Gen AI

Date of publication: November 19, 2024

Catalogue: Asia Pacific 2024

Company: Reckitt

Author: Elaine Rodrigo

Abstract:

Explore how generative AI is transforming marketing by providing deeper consumer insights and data-driven strategies. She highlights AI's role in personalizing marketing and enhancing decision-making. Drawing from her leadership experience at Reckitt, Elaine demonstrates real-world AI applications in creating more impactful, consumer-centric campaigns.

Elaine Rodrigo

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Inside the Gen Z Parental Mind

Catalogue: Congress 2024

Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers

Companies: Human8, Philips International

January 1, 1970

×

Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved December 17, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-

Gen Alpha Unplugged

Catalogue:

Author:

 

January 1, 1970

×

Citation

(1970a, January 01). Gen Alpha Unplugged. ANA - ESOMAR. Retrieved December 17, 2025, from


https://ana.esomar.org/documents/gen-alpha-unplugged-12880

Gen Alpha Unplugged

Catalogue:

Author:

 

January 1, 1970

×

Citation

(1970a, January 01). Gen Alpha Unplugged. ANA - ESOMAR. Retrieved December 17, 2025, from


https://ana.esomar.org/documents/gen-alpha-unplugged


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Rodrigo, E. (2024a, November 19). Embedding Gen AI. ANA - ESOMAR. Retrieved December 17, 2025, from


https://ana.esomar.org/documents/gen-alpha-unplugged