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Embedding Gen AI

Date of publication: November 19, 2024

Catalogue: Asia Pacific 2024

Company: Reckitt

Author: Elaine Rodrigo

Abstract:

Explore how generative AI is transforming marketing by providing deeper consumer insights and data-driven strategies. She highlights AI's role in personalizing marketing and enhancing decision-making. Drawing from her leadership experience at Reckitt, Elaine demonstrates real-world AI applications in creating more impactful, consumer-centric campaigns.

Elaine Rodrigo

Author

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Citation

Rodrigo, E. (2024a, November 19). Embedding Gen AI. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/embedding-gen-ai