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Powering up insights

Date of publication: October 5, 2023

Catalogue: Congress 2023

Companies: Microsoft, The Coca-Cola Company , Reckitt, Philips International

Authors: Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown

Abstract:

Barry Jennings

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Begonia Fafian

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Elaine Rodrigo

Author

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Stuart McGown

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Jennings, Fafian, Rodrigo and McGown (2023a, October 05). Powering up insights. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/the-role-of-research-in-powering-what-matters-in-dei