You searched for: "*"

The results has been filter on Companies containing Deka Marketing Research.
ANA has found 6 results for you, in 364 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Taking games seriously

This paper will examine new enabling tools in the manner of games that can be used to convert and enrich the conventional focus group discussion. This shall be demonstrated using a couple of case studies from Indonesia.

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
June 15, 2016
×

Citation

Ryan, Pai and Cravenetya (2016a, June 15). Taking games seriously. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/taking-games-seriously-


Research papers

Taking games seriously

The use of games as a part of the qualitative toolkit, contrasting their use in market research with user experience, service design and design thinking, is addressed in this paper. The relevance of games and potential in Asia-Pacific is showcased...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
May 19, 2016
×

Citation

Ryan, Pai and Cravenetya (2016a, May 19). Taking games seriously. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/taking-games-seriously


Research papers

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
×

Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia-8528


Videos

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
×

Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia


Videos

Happy shoppers

A key question for Asian retailers is the degree to which 'soft factors', such as shopper reactions to branding or in-store experiences, impacts satisfaction and shopper spend. In Indonesia, answering this question is complicated by the respondent's...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Alastair Gordon, Mamik Leonardo, Dwinarizki Setyorini, Farquhar Stirling
Company: Deka Marketing Research
June 15, 2014
×

Citation

Gordon, Leonardo, Setyorini and Stirling (2014a, June 15). Happy shoppers. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/happy-shoppers


Research papers

Happy shoppers

In 2013, DEKA Marketing Research, in collaboration with Gordon & McCallum undertook a series of research studies designed to better understand the growth in use of this channel, and provide in-depth insight into the way customer engage with such...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Alastair Gordon, Farquhar Stirling, Dwinarizki Setyorini, Mamik Leonardo
Company: Deka Marketing Research
May 13, 2014
×

Citation

Gordon, Stirling, Setyorini and Leonardo (2014a, May 13). Happy shoppers. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/happy-shoppers-8137