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The emergence of "I" in Indonesia

Date of publication: June 15, 2015

Catalogue: Asia Pacific 2015: Asia Means Business

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Authors: Monica Cravenetya, Satish Pai

Abstract:

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and research.

Monica Cravenetya

Author

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Satish Pai

Author

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Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia-8528


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Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-emergence-of-single-marketing-