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Research papers

Harmonisation of global television and radio audience measurements

Television is increasingly an international medium that transcends country boundaries. Similarly, for radio there is nowadays a keen interest in being able to compare audiences between markets. The requirement, therefore, for audience systems...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Peter Menneer, Gabe Samuels
September 1, 1998
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Citation

Menneer and Samuels (1998a, September 01). Harmonisation of global television and radio audience measurements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/harmonisation-of-global-television-and-radio-audience-measurements


Research papers

Introduction

ESOMAR’s mission is to promote the use of opinion and marketing research, for improving decision making in business and society, worldwide. This Handbook aims to promote the highest technical and ethical standards and, by doing so, builds on...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Juergen Schwoerer
September 1, 1998
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Citation

Schwoerer , J. (1998a, September 01). Introduction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/introduction-5315


Research papers

Sampling in Asia

The term Asia is used here in a restricted sense to include the countries from India to the Pacific, bounded in the north by China, South Korea and Japan and in the south by Indonesia. This region contains approximately 2.7 billion people, about a...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Trevor Sharot
September 1, 1998
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Citation

Sharot, T. (1998a, September 01). Sampling in Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sampling-in-asia


Research papers

The changing context for research

The first point is that the industry has continued, impressively, its worldwide growth. The most recent published estimate, by ESOMAR for the year 1997, puts the current value of research by market research institutes at 10.4 billion EURO, equivalent...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Colin McDonald, Phyllis Vangelder
September 1, 1998
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Citation

McDonald and Vangelder (1998a, September 01). The changing context for research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-changing-context-for-research


Research papers

Employee research

Employee research has been a major research growth area in recent years. In the 1960s such research was a fairly rare occurrence; now it is relatively common place in the United Kingdom and becoming more widespread elsewhere. This chapter addresses...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Ruth McNeil
September 1, 1998
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Citation

McNeil, R. (1998a, September 01). Employee research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/employee-research


Research papers

Questionnarie design

In order to clarify our thinking about questionnaire design, it will be helpful to break down the issues associated with it into distinct groupings. A useful four way classification of these groups is as follows: a) meeting research objectives b)...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Sharon Miller, Graham Read
September 1, 1998
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Citation

Miller and Read (1998a, September 01). Questionnarie design. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/questionnarie-design


Research papers

Segmenting the Indian market on life style

This chapter describes how in a heterogeneous market, such as India, a single socio-economic classification system is not sufficient to discriminate across various product categories. It demonstrates a new basis of segmenting households on life style...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Alok Shanker, Anand Singh
September 1, 1998
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Citation

Shanker and Singh (1998a, September 01). Segmenting the Indian market on life style . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/segmenting-the-indian-market-on-life-style-


Research papers

Brand research

This story begins to indicate how brands work, and why the brand has become such a central concept in marketing. The brand name, or mark, is at its simplest a badge of origin. In most societies this identification is protected by trademark law. The...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Feldwick
September 1, 1998
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Citation

Feldwick, P. (1998a, September 01). Brand research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-research


Research papers

Pricing research

This present chapter concentrates largely on ad hoc pricing research. Only a brief section on econometrics and simulated test markets is provided. In general, econometric techniques form a quite separate body, which cannot be adequately dealt with in...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Chris Blamires
September 1, 1998
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Citation

Blamires, C. (1998a, September 01). Pricing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pricing-research