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Videos

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW
Authors: Kevin Cowan, Santanu Chakrabarti
June 15, 2016

Videos

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW
Authors: Adelina Vaca, Leticia Chárraga
June 15, 2016

Magazines

Research World (March-April 2016)

Individuals’ habits and preferences as well as society in general have changed dramatically over the last decade. Mass migration, cultural differences and similarities are just some of the things that are affecting societies. What are the...

Catalogue: Research World 2016
Author: ESOMAR B.V.
April 15, 2016

Research papers

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations
Authors: Guy Perrem, Sheila Cunningham
Company: MCCP, The Planning Agency
October 1, 2015

Research papers

Globally irrational, locally rational?

Behavioral economics(BE) has been a big trend in market research and as it spreads across the globe, we need to consider whether we're as irrational as we seem to be. Insights from BE are often portrayed as universal human tendencies despite the fact...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Elina Halonen
June 15, 2015

Videos

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations
Authors: Guy Perrem, Sheila Cunningham
Company: MCCP, The Planning Agency
June 15, 2015

Videos

Globally irrational, locally rational?

Behavioral economics(BE) has been a big trend in market research and as it spreads across the globe, we need to consider whether we're as irrational as we seem to be. Insights from BE are often portrayed as universal human tendencies despite the fact...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Elina Halonen
June 15, 2015

Research papers

Comparing apples to pommes

B2B organisations are increasingly challenged with reaching a global and diverse target audience. In order for insights to be actionable across borders, researchers and marketers should be aware of the cultural biases that are at play when conducting...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Conor Wilcock
June 15, 2014

Videos

Comparing apples to pommes

B2B organisations are increasingly challenged with reaching a global and diverse target audience. In order for insights to be actionable across borders, researchers and marketers should be aware of the cultural biases that are at play when conducting...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Conor Wilcock
June 15, 2014