Research World (March-April 2016)

Date of publication: April 15, 2016

Catalogue: Research World 2016

Author: ESOMAR B.V.

Abstract:

Individuals’ habits and preferences as well as society in general have changed dramatically over the last decade. Mass migration, cultural differences and similarities are just some of the things that are affecting societies. What are the business and social implications of our changing world? Should our belief in conventional demographics be revisited and what are the key trends that are impacting our work? Does this impact how budgets are invested in both strategic or tactical research?

  • PDF
  • This could also be of interest