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Research papers

About the May, 1974 seminar on "managing market research as a business"

Every one of us reads a newspaper, from time to time. It may be the Financial Times, Le Figaro, Die Welt, or any other one. Now, I would like to start my presentation of the Luxemburg Seminar by asking you a question: - Did you ever try to briefly...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alain Kling
May 1, 1974

Research papers


Introduction to the section "New Product Research". The format of "New Product Research" session commences with three papers by panel members. Each paper should take approximately one half hour and is designed to cover its subject and to stimulate...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979

Research papers

Summing up

Conclusion of the Seminar on The Effective Use of Panels.

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: John Parfitt
June 15, 1982

Research papers

Marketing research in the decade ahead

Opening speech at the 43rd ESOMAR Marketing Research Congress by Jean-Louis Laborie.

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jean-Louis Laborie
June 15, 1990

Research papers


What belter way to explore new marketing and market research issues such as these than to be given the opportunity to examine recent ESOMAR papers on the subject? I trust I have managed to select a number that you will find both informative and...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Richard Brookes
June 15, 2000


Research World (October 2003)

Accountability is here and the quest for ‘objective truth’ is gaining strength. But then in this post post-modern age it might be a long time waiting to be found. In the meantime market research contributes a great deal to illuminate...

Catalogue: Research World 2003
Author: ESOMAR B.V.
October 1, 2003


Ceremony: Best Paper Award APAC 2015

Best paper award winner APAC Conference 2015: The emergence of "I" in Indonesia.

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Finn Raben, Monica Cravenetya, Satish Pai
June 15, 2015


Ceremony: Best Presentation Award APAC 2015

Best presentation award winner APAC Conference 2015: Shedding the chastity belt.

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Finn Raben, Karan Kumar, Poonam V. Kumar
June 15, 2015

Research papers

Report back from working groups

This book of proceedings was printed a few months after the seminar in order to incorporate the report of the 4 working groups held on the second day. The groups were as follows: Micro MMIS Measuring the Success of MMIS Modelling using MMIS Mainframe...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Mark Katz, Barry Mahon
June 15, 1987