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The Choice Factory Keynote

Date of publication: October 5, 2023

Catalogue: Congress 2023

Company: The Choice Factory

Author: Richard Shotton

Abstract:

Richard Shotton, author of The Choice Factory and Illusion of Factory

Richard Shotton

Author

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Goodhand, W. (2014a, June 15). The Fringe Factory session. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-fringe-factory-session


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Durand and Marc (1971a, June 15). The choice among media. ANA - ESOMAR. Retrieved June 23, 2025, from


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Citation

Shotton, R. (2023a, October 05). The Choice Factory Keynote. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/brand-choice-modelling